Experience

Senior Social Media Manager

August Home

June 2017 - Feb 2018

At August I was a one-man social army. I drove overall social, content and other marketing/ecommerce programs and spearheaded August's discussions on brand definition to drive the business forward leading to improved brand awareness and understanding and eventually conversion.

Highlights
  • Drove 12% Q3 and 15% Q4 SMU growth (vs 3.5% in Q2).
  • Planned & executed rich customer story campaign resulting in overall lift in top of funnel and purchase consideration. The campaign delivered over 1,400 sessions on site, 160k social impressions and above benchmark overall social engagement.
  • Drove >5% overall social engagement H2 2017.
  • Drove a 90% increase in UGC in Q4 2017.
  • Implemented a refined approach to social support working in tandem with CS team to offline customers more quickly and decrease negative sentiment by over 60% in Q4 2017.
  • Drove customer review programs (Amazon Vine and others) with new product launches in fall 2017 to achieve >4 star overall Amazon ratings immediately post-launch and drive sales.
August Home

Head of Community

LeEco

November 2015 - May 2017

Lead the Social Community Management team with the objective of realtime response and triaging as well as trend and risk identification for the LeEco brand across social and e-retail channels.

Highlights
  • Built and currently lead a team of Community Managers with partial oversight over social care customer care team and external agency resources.
  • Grew SMU from 15k to 400k in six months through paid & organic social.
  • Built social and community program and brought response rates and times to the 90th percentile among similar and competitive brands on social.
  • Developed a new social analytics framework to drive deeper content & engagement insights.
  • Manage ecommerce public customer response program.
LeEco

Social Media Channel Lead, Education

Adobe

October 2013 - November 2015

Responsible for managing all social media properties related to Adobe Students and Education and Adobe Stock. Also responsible for Adobe Creative Cloud on Instagram.

Highlights
  • Owned creation of content and all live moderation across Adobe Students, Education, Adobe Stock.
  • Drove >20% SMU growth across owned channels in FY14.
  • Implemented paid social buys.
Adobe

Director of Social Media Marketing

Media Sandbox at Michigan State University

August 2012 - June 2013

I was the first Director of Social Media Marketing for the Media Sandbox program and I designed the overall Social Media Branding Strategy.

Highlights
  • Increased Social Media following 500% organically.
  • Increased peak weekly Facebook total reach 2500%-3000% organically.
Media Sandbox

Student Brand Manager

ASUS CampusLife

June 2011 - June 2013

I worked to create brand awareness and improve ASUS brand image among students at Michigan State University and across North America as a whole. In my second year I was promoted to Leader of the CampusLife blog and managed a small team of student writers.

Highlights
  • Created a system for consistent posting of high quality content from student writers.
  • Almost 200,000 views on my ASUS CampusLife YouTube videos.
ASUS CampusLife

Program Director

Impact 89FM - WDBM-FM East Lansing, MI

June 2012 - January 2013

I made a lot of changes at the Impact as PD which involved working with directors at the station to define new standards for success for the station.

Highlights
  • Redesigned the station's entire programming algorithm.
  • Helped lead the station to multiple national College Radio Station of the year nominations.
Impact 89FM

Training Director

Impact 89FM - WDBM-FM East Lansing, MI

February 2012 - July 2012

I was responsible for first-contact with all new prospective volunteers and employees at the station and their orientation & training which included FCC rules and regulations as well as technical training with broadcast hardware and the SCOTTS Studios radio automation system. In this position I set the tone and conveyed the organization culture to all new incoming personnel.

Highlights
  • Redefined qualities of success for On-Air Personalities.
  • Created a new training system based on a modified mastery model.
Impact 89FM

Intern Producer

89X The Only New Rock Alternative - CIMX-FM Windsor, ON

May 2011 - July 2013

I gained experience with professional broadcast environments including specifically experience with on-air personality, programming, and live board operation. I also consulted on social media branding strategies and enacted some of the suggestions.

Highlights
  • Created and implemented a new Twitter-based live promotion strategy.
  • Assisted in overall station programming.
89X The Only New Rock Alternative

Education

Bachelor of Arts - "Media & Information Technology"

Michigan State University

August 2010 - June 2013

Highlights
  • Focus Areas: Interactive Media, Professional Audio, TV/Film/Radio.
  • Awarded MSU's "Outstanding Senior Award".
Michigan State University

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Honors

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