Experience

Head of Community

LeEco

November 2015 - Present

Currently leading the Social Community Management team with the objective of realtime response and triaging as well as trend and risk identification for the LeEco brand across social and e-retail channels.

Highlights
  • Built and currently lead a team of Community Managers with partial oversight over social care customer care team and external agency resources.
  • Grew SMU from 15k to 400k in six months through paid & organic social.
  • Built social and community program and brought response rates and times to the 90th percentile among similar and competitive brands on social.
  • Developed a new social analytics framework to drive deeper content & engagement insights.
  • Manage ecommerce public customer response program.
LeEco

Social Media Channel Lead, Education

Adobe

October 2013 - November 2015

Responsible for managing all social media properties related to Adobe Students and Education and Adobe Stock. Also responsible for Adobe Creative Cloud on Instagram.

Highlights
  • Owned creation of content and all live moderation across Adobe Students, Education, Adobe Stock.
  • Drove >20% SMU growth across owned channels in FY14.
  • Implemented paid social buys.
Adobe

Director of Social Media Marketing

Media Sandbox at Michigan State University

August 2012 - June 2013

I was the first Director of Social Media Marketing for the Media Sandbox program and I designed the overall Social Media Branding Strategy.

Highlights
  • Increased Social Media following 500% organically.
  • Increased peak weekly Facebook total reach 2500%-3000% organically.
Media Sandbox

Student Brand Manager

ASUS CampusLife

June 2011 - June 2013

I worked to create brand awareness and improve ASUS brand image among students at Michigan State University and across North America as a whole. In my second year I was promoted to Leader of the CampusLife blog and managed a small team of student writers.

Highlights
  • Created a system for consistent posting of high quality content from student writers.
  • Almost 200,000 views on my ASUS CampusLife YouTube videos.
ASUS CampusLife

Program Director

Impact 89FM - WDBM-FM East Lansing, MI

June 2012 - January 2013

I made a lot of changes at the Impact as PD which involved working with directors at the station to define new standards for success for the station.

Highlights
  • Redesigned the station's entire programming algorithm.
  • Helped lead the station to multiple national College Radio Station of the year nominations.
Impact 89FM

Training Director

Impact 89FM - WDBM-FM East Lansing, MI

February 2012 - July 2012

I was responsible for first-contact with all new prospective volunteers and employees at the station and their orientation & training which included FCC rules and regulations as well as technical training with broadcast hardware and the SCOTTS Studios radio automation system. In this position I set the tone and conveyed the organization culture to all new incoming personnel.

Highlights
  • Redefined qualities of success for On-Air Personalities.
  • Created a new training system based on a modified mastery model.
Impact 89FM

Intern Producer

89X The Only New Rock Alternative - CIMX-FM Windsor, ON

May 2011 - July 2013

I gained experience with professional broadcast environments including specifically experience with on-air personality, programming, and live board operation. I also consulted on social media branding strategies and enacted some of the suggestions.

Highlights
  • Created and implemented a new Twitter-based live promotion strategy.
  • Assisted in overall station programming.
89X The Only New Rock Alternative

Education

Bachelor of Arts - "Media & Information Technology"

Michigan State University

August 2010 - June 2013

Highlights
  • Focus Areas: Interactive Media, Professional Audio, TV/Film/Radio.
  • Awarded MSU's "Outstanding Senior Award".
Michigan State University

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Honors

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